Fashion
We led the launch of Benetton’s first Dogs Collection, transforming a new licensed line into a global experiential moment. Through concept creation, communication, social strategy, advertising, and celebrity engagement, we showcased the collection across 5,000 stores with hands-on events where VIPs and customers styled looks, knitted dog sweaters, and created holiday cards with their pets—driving emotional storytelling and expanding Benetton’s community.
BENETTON GROUP SRL
Concept Development
Communications & Social Strategy
Advertising
Experiential Activations
Celebrity & Influencer Management
Event Production
Launch a new licensed product category while expanding Benetton’s cultural relevance and community engagement through experiential retail.
5,000
Stores globally
1,200+
VIPs & influencers
10,000+
Customers engaged
