Fashion
In collaboration with Luciano Benetton, we created Pin Up—an innovative knitwear collection that transformed Benetton’s basic knits. We combined product innovation, experiential marketing, and creative communication on a global scale. Pin Up went on to become one of the brand’s most successful worldwide releases.
BENETTON GROUP SRL
Concept Development
Communications & Social Strategies
Experiential Activations
Advertising
Celebrity Management
Events
Reassert Benetton’s leadership in core knitwear while driving sales and visibility for the collection.
#1
Best-Selling Knits
4,000+
Global Media Features
1st 90 Days
Record Sales
