Fashion
We led the global rebranding of United Colors of Benetton, repositioning it around its defining pillars—knitwear, innovation, color, and cultural relevance.
Through iconic campaigns, experiential activations, celebrity management, and large-scale global events, we returned Benetton to the forefront of fashion and cultural conversation.
BENETTON GROUP SRL
Concept Development
Communications & Social Strategies
Experiential Activations
Advertising
Celebrity Management
Events
Reposition Benetton’s global relevance and leadership in knitwear, creativity, and culture under new creative direction.
40,000+
media features
5,000+
event guests
1,000+
global influencers
